Just Tweak It
Phoenix duo take a minimalistic approach to interior design
By Christina Fuoco-Karasinski
Cassidy Lundgren and Whitney Layton had an epiphany.
The Phoenix mothers thought they could help people redesign their home by repurposing what they already owned.
Lundgren and Layton gave their company an appropriate name—Just Tweak It.
“We reuse things from other rooms in ways they hadn’t thought of before so they like their stuff again,” Lundgren says.
“I think we get so stuck with our own stuff and that’s where I would say, ‘Will you come over and help me?’ We forget how good our stuff is, so having somebody else come in and say, ‘We’ll just put this here,’ really helps.”
The duo’s services have since expanded to include the use of new products, as well as staging. They enjoy shopping for clients, as sometimes it’s easier than shopping for themselves.
A benefit of using Just Tweak It is they don’t charge for what their clients don’t use. They simply return the items. For larger items, they send photos.
“We buy a ton of stuff,” Lundgren says. “We have tons of options for them. A lot of times some customers are more opinionated than others. Some say, ‘Oh, just do what you do.’”
Interior decorating is a longtime dream for Lundgren and Layton. When Lundgren was a child, she drew plans for her room. She studied humanities and the arts at Brigham Young University. She took classes on color and form, and mixing things to see how they went together.
“I have a background in an artistic, creative field, but it wasn’t specifically this,” Lundgren says about interior decorating. “It’s fun to do it with a friend. She’s a neighbor. We go to church together. Our kids are best friends. We do everything together and it’s fun to be able to work together.”
Layton went to NAU for communications, but wishes she studied interior decorating. She was inspired by her grandmother and mother who, when Layton was a child, would frequently rearrange furniture.
“We tried new things, so I grew up with it,” Layton says. “I thought that was just what you did. I think it was only in the last few years that I really figured out what my own style was.”
She never considered herself as artistic. Her dream was to be a journalist, but she preferred to have children.
“Once I realized I could do this, I thought, ‘This is so fun for me,’” she says. “It is a way of being creative. I appreciate that about myself. I never thought I had it in me.”
Lundgren explains society is more disposable these days. Stores sell less expensive items than in the past, so it’s easier to redesign.
“We don’t necessarily save things from generation to generation. It’s just different,” Lundgren says. “People are more apt to redecorate their home more often than they used to.”
Lundgren and Layton’s styles are different.
“Whitney is more modern and mini than I am. I’m pretty modern too, not very farmhouse a little of that mixed it,” Lundgren says.
Just Tweak It is pretty much a full-time job for both, but Lundgren works at Downeast, which allows her to gauge what is fashionable.
“It’s so fun to work with people in the community and help them decorate on a budget,” Layton adds. “It’s really satisfying to overhaul somebody’s house. But there’s also something about going in and saying, ‘This isn’t as bad as you think. Let us help you give it a facelift.’
“It’s so satisfying at the end. People are so happy. It’s just a fun job. People can be as involved as they want. We really like to give people options so that people’s own tastes are involved. It’s not just our vision. It’s theirs, too.”