Limon Tacos & Tequila has big plans for Cinco de Mayo
By Eric Newman
Limon Tacos & Tequila’s staff feels it’s filling a void in 85085.
The lack of Mexican food in the area made the neighborhood the perfect breeding ground for a successful business, says manager Ray Juvera.
“There wasn’t our type of food here before,” Juvera says. “It was an opportunity to build a restaurant with a great menu at a location that’s growing.”
Limon’s menu offers a choose-your-own, authentic Mexican classics. Guests choose their builders, like quinoa rice, sweet corn, pickled red onions or pinto beans. Next up is the base ($6.99)—street tacos, burritos, ensalada, Limon bowl, nachos or quesadilla.
Finally, there are the proteins, all of which are extra ($1 to $3)—turkey picante, chicken adobado, carne asada, beef barbacoa, pork chorizo caliente, stewed red or green chile pork, beer battered fish, chile lime shrimp, pork carnitas, al pastor pork shoulder and fajita vegetables.
Paired with a freshly made margarita from the bar, a variety of specialty sodas or soft drinks, diners are treated to one of the best meals offered in North Phoenix.
“We know people in this area want a place they can sit down to eat their meal and enjoy a nice night out,” Juvera says. “We also know there will be people who come in for lunch or with their kids that might be picky, and they want to go through the line and pick out exactly what they want quickly. Now, we can cater to both crowds.”
Limon is constantly growing, both in its menu and ability to serve customers. The restaurant will celebrate Cinco de Mayo on May 5 with a full barbecued pig roast in an authentic Mexican holiday celebration. After that, Juvera says Limon will begin full table service to diners wishing for a more authentic restaurant experience.
He says Limon has a small, loyal customer base. Juvera says the owners took a chance moving into an up-and-coming area. But, Juvera hopes Limon’s core of fans, blended with a new influx of hopeful eaters, will be enough to sustain the business.
“Hopefully after this area’s population grows, people around here will say, ‘Hey, you have to make it to Limon Tacos & Tequila,’ and we will be a staple,” Juvera says.
Also in early May, Juvera says Limon will offer ladies’ night with drink specials and salsa meringue dancing on Saturdays.
The restaurant has also hosted open-mic nights. It’s those nights when Juvera especially enjoys his job.
“It’s fun to see people out here having a good time eating and drinking, and I love the atmosphere,” Juvera says.